Built to protect: SM Prime's flood mitigation strategy

 SM Prime Holdings (SM Prime), a pioneer in sustainability initiatives in the Philippines, has long been committed to environmental stewardship and building resilient structures. From its early adoption of water recycling and innovative energy management programs to operationalizing renewable energy and waste management, SM Prime has consistently prioritized sustainability. This commitment was further underscored by the company's active participation in the recent Asia Pacific Ministerial Conference on Disaster Risk Reduction, hosted by the Department of Environment and Natural Resources and the Office of Civil Defense. At the conference, Hans Sy, Chairman of the Executive Committee, emphasized the critical role of resilience in urban populations and how innovation and multi-sectoral collaboration are essential for the country's sustainable development.

The Philippines is highly vulnerable to natural hazards, especially tropical cyclones and typhoons, making disaster risk management (DRM) and resilient infrastructure crucial. SM Prime employs a hydrological survey approach in building locations to determine flood susceptibility. 

SM City Marikina prioritizes safety with flood mitigation measures, ensuring a secure and comfortable environment for the community.

SM City Marikina, elevated on 246 concrete stilts, allows floodwaters to flow beneath, keeping occupants safe during severe weather events.

A strong example of such resilience lies in SM City Marikina, whose unique structure was lauded by the United Nations Office for Disaster Risk Reduction. Built beside the Marikina River, an area prone to flooding during severe weather events, SM City Marikina stands on 246 concrete stilts. This innovative design allows floodwaters to flow beneath the structure, leaving the mall and its occupants safe and dry. During Typhoon Ondoy (Ketsana) in 2009, which devastated surrounding areas, SM City Marikina remained intact, serving as a refuge for those affected by the disaster. Similar to the stilts methodology, SM City Cabanatuan’s lower ground parking level serves as a temporary catchment basin.

SM City Cabanatuan demonstrates SM Prime's dedication to flood mitigation through its robust design. 

SM City Cabanatuan's lower ground parking level doubles as a temporary flood catchment basin, a crucial element of our flood mitigation strategy. 

Beyond these two malls, this promise of flood resilience is present in other properties. A key innovation employed by SM Prime is the implementation of rainwater catchment basins in its malls. These massive underground tanks, similar in size to swimming pools, collect and store rainwater from the street level, mitigating flooding in surrounding communities. Twenty-nine SM Supermalls across the country are equipped with these basins, boasting a combined capacity of 85,400 cubic meters – enough to fill over 34 Olympic-sized swimming pools!

Built to protect, SM City Masinag incorporates a rainwater catchment basin to minimize the impact of heavy rainfall.

SM City Masinag's rainwater catchment basin collected 8,652.60 cubic meters of rainwater during Super Typhoon Carina.

Designed with the community in mind, SM City Masinag incorporates flood mitigation measures for safety.

These catchment basins have proven invaluable during recent typhoons. For instance, SM City Masinag's rainwater catchment basin played a crucial role during Super Typhoon Carina (Gaemi) last July 2024, effectively managing the increased water volume. It collected 8,652.60 cubic meters of rainwater, equivalent to 264 gallons of water. As the first SM mall equipped with a rainwater catchment basin, SM City Masinag was strategically built in a historically flood-prone area, serving as a catch basin for water flowing down from upper Antipolo. In the second half of 2024, SM malls prevented an estimated total of 46,405 cubic meters of rainwater--the volume of 18 Olympic-sized swimming pools--from flooding the surrounding areas.

Mr. Gareth Aboy, a resident and former officer of Vermont Phase 1 Association near SM City Masinag, expressed his gratitude: “The residents of Vermont Park Executive Village of Antipolo would like to extend our thanks and appreciation to SM City Masinag for always being there in our times of need. Thank you for keeping your doors open for our immediate daily needs, your elevated parking spaces for our vehicles, and for keeping your water catchment basin open to help drain the water from our flood-prone village. SM City Masinag has always been and will continue to be a treasure for the residents of Vermont Park Executive Village of Antipolo.”

Sustainability and resilience are at the core of SM Prime's business strategy. The company invests significantly in these measures, recognizing that the benefits – safer communities, environmental protection, and enhanced business continuity – far outweigh the costs. SM Prime remains committed to building a more resilient future for the communities it serves.

Read More

Experience a Royal First: Warabimochi Kamakura Opens at SM Megamall

 The wait is finally over, dessert enthusiasts! The world-famous Japanese dessert brand, Warabimochi Kamakura, has officially opened its doors at SM Megamall’s Level 3, Mega Fashion Hall. Known for its melt-in-your-mouth goodness, this viral sensation brings a royal treat to Filipino foodies, continuing SM Supermalls’ legacy as the #HomeOfFirsts, where the world’s most sought-after brands make their debut.

A Dessert Made for Royals

What was once a delicacy exclusively served to Japanese royalty has been lovingly reinvented by Warabimochi Kamakura, transforming it into a global dessert sensation. Each bite of their signature warabimochi feels like pure magic—delicate, jelly-like, and paired with a rich Kuromitsu syrup that perfectly complements the traditional flavors of Kinako (roasted soybean flour) and Matcha.

But why stop at tradition? Warabimochi Kamakura adds a modern twist with their warabimochi drinks, blending chewy warabimochi pieces into refreshingly creative beverages. From earthy Matcha and nutty Hojicha, to fruity Strawberry and bold Coffee, there’s a flavor to suit every craving. Don’t miss their tangy Matcha Lemonade, and keep an eye out for limited-edition seasonal offerings—starting with an exclusive Valentine’s Day flavor!

From Japan to the World—and Now Manila!

With over 65 stores in Japan and a growing global presence in foodie hubs like South Korea, Hong Kong, Singapore, and the USA, Warabimochi Kamakura is no stranger to capturing hearts—and taste buds—worldwide. Now, Filipinos can finally skip the travel and indulge in this iconic treat right at SM Megamall, the exclusive Philippine home of Warabimochi Kamakura.

SM Megamall: Where Firsts Happen

As the #HomeOfFirsts, SM Supermalls continues to redefine the shopping and dining experience. From introducing world-class brands to creating unique culinary moments, SM Megamall is your go-to destination for sweet surprises and unforgettable experiences.

Warabimochi Kamakura is more than just a dessert; it’s a cultural and culinary celebration. Whether you’re savoring its classic warabimochi or sipping on its innovative drinks, this is one treat you’ll want to share with loved ones—or keep all to yourself!

Visit and Savor the Sweetness

Be among the first to indulge in this global dessert phenomenon. Follow @kamakura_philippines on Instagram for exclusive updates and sneak peeks, or head to www.smsupermalls.com to discover more of SM’s exciting first-to-market brands and experiences.

Ready to taste royalty? Visit Warabimochi Kamakura at SM Megamall and let the melt-in-your-mouth magic begin!

Read More

Sensory-friendly screening of "Firefly" shines a light on inclusion

n celebration of National Autism Consciousness Week, SM Cares, SM Cinema, Autism Society Philippines (ASP), and GMA Pictures partnered to host a successful sensory-friendly screening of the award-winning film "Firefly" on January 17, 2025. Over 2,000 participants across 10 SM malls, including children on the autism spectrum and their families, enjoyed a heartwarming and inclusive movie experience.

"Tuwing pumapasok kami sa mga SM malls, damang-dama namin acceptance, accomodation, and appreciation. It is the norm here," said Autism Society Philippines (ASP) Chair Emerita Dang Uy Koe. 

A child on the autism spectrum shares a smile with their loved one during the sensory-friendly screening of "Firefly" at SM Southmall.

SM Cares, SM Cinema, Autism Society Philippines, and GMA Pictures join forces to bring a sensory-friendly screening of "Firefly" to children on the autism spectrum and their families at SM North EDSA Cinema.

“Firefly” stars Alessandra De Rossi (right) and Euwenn Mikaell (left) grace the sensory-friendly screening at SM North EDSA Cinema.

Creating a welcoming space

The "Lights Up, Sounds Down" event went beyond entertainment. By adjusting lights and volume, creating a relaxed atmosphere, and allowing for movement and vocalizations, the screening catered to the specific needs of attendees on the autism spectrum. This empowered them to enjoy the movie at their own pace and comfort level.

Autism Society Philippines (ASP) National Spokesperson Mona Magno-Veluz shares a message in a video celebrating National Autism Consciousness Week.

A heartwarming moment captured at the sensory-friendly screening of 'Firefly' at SM City Olongapo Central, where families enjoyed a welcoming and inclusive movie experience.

"At SM Supermalls, we firmly believe that creating spaces where every individual feels valued, respected, and included is a responsibility we hold dearly.  This is a way of life here," said SM Cares Program Director for Disability Affairs Engr. Bien Mateo. 

The guests experience the magic of "Firefly" at the sensory-friendly screening in SM City Telabastagan, Pampanga.

An invited guest is captivated by the sensory-friendly screening at SM City Marikina.

A boy enjoys the special screening and shows respect and gratitude with a traditional 'mano po' at SM City Cebu.

Ongoing commitment

Positive feedback from families echoed the event's success. Many expressed appreciation for the inclusive environment, highlighting the joy and comfort it provided. This powerful experience underscores the importance of catering to the autism community's needs.

SM Cares: Championing inclusion

A commitment to inclusivity requires ongoing effort. SM demonstrates this by investing in employee training programs to better support individuals on the autism spectrum and their families. Additionally, SM Cinema prioritizes accessibility features within their theaters, creating a welcoming environment for all guests.

SM Cares is the Corporate Social Responsibility arm of SM Prime Holdings, with programs that support communities, promote social inclusion, and care for the environment. Aside from the program on Persons with Disabilities (PWDs), its advocacies include Programs for the Environment, Women and Breastfeeding Mothers, Children and Youth, Senior Citizens, and the SM Bike-friendly initiative.

To learn more, visit www.smsupermalls.com/smcares.

Read More

New Year, New Flavors: Lusso by Margarita Forés Arrives at SM Podium

 SM Podium elevates its sophisticated dining experience with the launch of Lusso by Margarita Forés—the first Margarita Signature restaurant, established by the celebrated chef and restaurateur Margarita Forés, to become part of SM’s prestigious portfolio. With the festive season in full swing, Lusso offers the perfect setting to celebrate life’s special moments, whether it’s a holiday gathering, a romantic dinner, or a quiet indulgence with loved ones. 

Renowned for her world-class culinary artistry, and recognized as Asia’s Best Female Chef in 2016 by Asia’s 50 Best Restaurants, Forés brings her signature touch of elegance and exceptional flavors to this exciting new addition. Lusso promises an extraordinary culinary journey that combines the finest ingredients, impeccable presentation, and flavors that linger long after the last bite. Known for her innovative approach to Italian cuisine and her dedication to celebrating Filipino flavors on the global stage, Forés brings unparalleled expertise and a passion for excellence to every dish. At Lusso, dining becomes more than just a meal—it’s an experience.

Lusso is the perfect setting for creating unforgettable memories. Whether you’re planning an intimate dinner with someone special, hosting a cozy family gathering, or celebrating milestones with your closest friends, the restaurant offers the perfect backdrop to celebrate the season in style.

Lusso is a natural inclusion in SM Podium, seamlessly aligning with its reputation as a haven for elevated experiences through its curated offerings, sophisticated ambiance, and dedication to world-class dining. Offering an exquisite menu designed to indulge the senses, the restaurant is an invitation to savor life’s finer moments. 

Signature dishes like the Portobello Mushroom, Asparagus & Goat Cheese Mille-Feuille and the decadent Lobster Linguine highlight Lusso's commitment to culinary artistry. From sumptuous dishes crafted with precision to an ambiance that radiates understated luxury, Lusso transforms every visit into an unforgettable affair.

Visit Lusso at SM Podium and make this festive season truly special. Whether you're indulging in a celebratory feast or treating yourself to an unforgettable dining experience, Lusso offers more than just a meal—it’s a taste of refined luxury. Discover more reasons to celebrate, more moments to savor, and more for you at SM, where exceptional dining meets the spirit of togetherness.

Read More

Here Comes the Sun: SM Prime’s Solar Power Revolution

Imagine a world powered by the sun, where clean energy fuels daily life and helps combat climate change. In the Philippines, where sunlight graces the country for roughly 4,440 hours a year, that vision is well within reach—and SM Prime is leading the charge.

SM Mall of Asia

Solar Power Takes Center Stage

In 2014, SM North EDSA made history as the first commercial property in the Philippines to install solar photovoltaic (PV) panels on its roof. At the time, it was the largest installation in Southeast Asia, marking the start of SM Prime’s bold commitment to renewable energy.

Fast forward to today, and SM Supermalls operates 44 malls powered by solar PV systems, generating a whopping 51.6 megawatts (MW) of clean energy. That’s enough to power thousands of homes—or remove thousands of cars from the road.

The crown jewel of SM’s solar empire is SM City Santa Rosa, part of a portfolio of 96,000 solar panels spread across Luzon and Visayas. Covering 33 hectares, SM Prime now boasts the Philippines’ largest solar energy portfolio, a cornerstone of its Net Zero by 2040 strategy.

More Than Just Savings

“SM’s environmental sustainability began with energy and water conservation,” says SM Supermalls President Steven Tan. “Revolutionizing our malls’ energy efficiency through renewable sources magnifies our responsibility to serving people and the planet.”

This commitment isn’t just about cutting costs. The 51.6 MW capacity slashes carbon emissions, reducing the need for coal and easing the strain on the national power grid. It’s a win-win-win: less pollution, a more stable energy supply, and a cleaner environment for local communities.

Solar Power in Action

What does this mean on the ground—or, in this case, on the roof? Solar energy directly powers mall essentials like lighting, escalators, and air conditioning, reducing dependency on traditional energy sources. During peak hours, solar power helps keep the lights on and the crowds comfortable, all while protecting the planet.

Beyond the Sun

But SM Prime isn’t stopping at solar. The company is rolling out a suite of sustainability initiatives, from waste management and water conservation to air quality improvements. Together, these efforts form a comprehensive strategy to reduce environmental impact and inspire others to follow suit.

A Brighter Tomorrow

SM Prime’s journey into solar energy is more than just a corporate milestone—it’s a beacon of hope for a country grappling with climate change. By investing in renewable energy and championing sustainability, SM Prime is lighting the way to a greener, cleaner, and brighter future.

The sun is shining, and SM Prime is making the most of it. Who’s ready to follow suit?

Read More

SM Mall of Asia Complex: A benchmark in resilience and innovation

 The SM Mall of Asia (MOA) Complex, a 67-hectare landmark along Manila Bay, showcases SM Prime Holdings’ commitment to leveraging technology and innovation for disaster resilience and community protection for all its projects.

Initially conceived as a pioneering mixed-use development on reclaimed land spearheaded by the Philippine government, it has evolved into a benchmark of safety and stability, fulfilling the vision of founder Henry Sy, Sr., who aspired to create “a destination that brings joy and opportunities to millions.”

Expanding on his father’s vision, Hans Sy, SM Prime Executive Committee Chairman and co-chair of ARISE Philippines under the United Nations Office of Disaster Risk Resilience (UNDRR), emphasizes the importance of creating resilient, sustainable spaces that prioritize both safety and community well-being. 

"We believe that safety is the cornerstone of thriving communities," Mr. Sy states. In affirmation of this belief, he stands as the first Filipino elected to the UNDRR ARISE Global Board. 

Launched in 2015, ARISE Philippines is the country’s 157-member-strong premier private sector alliance united by a shared vision of a resilient and prosperous future. The organization, the first country network established by the UNDRR, aims to minimize disaster-related loss of life, ensure investments and assets are risk-informed, and build infrastructure capable of withstanding both natural and man-made hazards.

SM Prime’s commitment to resilience is evident in the very design of the MOA Complex, which incorporates cutting-edge disaster resilience features to protect against the unique challenges posed by its coastal location.

Before construction began, SM Prime engaged the expertise of Jan de Nul, a renowned Belgian coastal development company. Their extensive research and studies ensured the viability of the project, taking into account the complex interplay of land and sea. To create a resilient structure, the company conducted risk reviews in which the following components are incorporated: Identify, analyze, plan, mitigate, and monitor. This meticulous pre-engineering phase laid the groundwork for a structure, completed in 2006, that was capable of withstanding the test of time and nature.

One of the key challenges addressed was soil erosion. To combat this, the team implemented a sophisticated system of wick drains. These drains act as pathways for pore water in soft, compressible soil, effectively preventing erosion and ensuring the stability of the land. This technology, while more costly than traditional methods, provides a significantly higher degree of protection, particularly against liquefaction during seismic events.

The threat of ground liquefaction, a phenomenon where soil loses its strength and behaves like a liquid during earthquakes, was also mitigated through innovative foundation design. Driven and bored piles, combined with precise excavation methods, provide the complex with robust resistance against liquefaction and seismic activity.

Reference photo for the driven piles methodology, which protects against soil liquefaction and provides strength against earthquakes.

To protect against storm surges, a common threat in coastal areas, the complex boasts a robust seawall. This seawall, standing 4.5 meters higher than the Mean Lower Low Water (MLLW) mark, is further reinforced by a wave return feature. This inverted structure deflects high waves back towards the sea, minimizing their impact on the complex. A network of drainage channels further enhances flood prevention during storm surges. 

These features were instrumental in protecting the complex during Typhoon Pedring (international name Nesat) in 2011, as well as in all succeeding severe weather disturbances this year, where the MOA Complex emerged largely unscathed while helping nearby areas avoid being inundated by prolonged deep flooding.

The wave return feature redirects water back into the bay, providing protection from high waves.

The Mall of Asia (MOA) Complex higher seawall and elevation prevent damage to the structure from rising sea levels. (Inset) In addition, the drainage channels along the MOA Complex are wide and deep enough to fit two buses side by side, helping prevent flooding from storm surges.

The complex's resilience extends beyond its foundation. The main road and all structures are elevated significantly above the National Building Code requirements, further minimizing the risk of flooding. Buildings are equipped with Earthquake Recording Instruments (ERI) that monitor seismic activity and provide valuable data for disaster preparedness. 

The structural integrity of the buildings themselves is also paramount. The roof deck, for instance, is designed to withstand substantial loads, ensuring it can serve as a safe refuge during emergencies. The exterior façade is concrete masonry walls with Exterior Insulation Finishing Systems (EIFS), designed to withstand wind speeds of up to 270 kph and provide excellent insulation. This commitment to safety transforms SM Supermalls like the SM MOA into havens for the community during times of crisis.

SM Prime's dedication to disaster resilience is not merely a response to potential threats; it is a proactive strategy integrated into the DNA of all its business operations.  The company automatically allocates a significant portion of its capital expenditure to disaster resilience research and construction, recognizing that investing in safety is an investment in the future.

SM Prime's longstanding reputation as a responsible property developer is built not only on its contributions to the country’s economic growth and the creation of dynamic lifestyle destinations, but also on its unwavering commitment to protecting the lives and livelihoods of the communities it serves. The MOA Complex stands as a powerful symbol of this commitment, a beacon of resilience in the face of natural adversity.

Read More

Rich Bet Online Gaming Platform: Your Gateway to Exciting and Rewarding Online Gaming in the Philippines

 

Register and get 108 BONUS for free!!

Rich Bet PH, a leading platform in the online gaming in the Philippines, is taking the world of online entertainment by storm, offering an unparalleled selection of popular games, easy-to-use features, and opportunities to win big. Whether you're a casual gamer looking for fun or a seasoned player seeking thrilling rewards, Rich Bet provides a comprehensive online gaming in the Philippines experience designed to entertain and engage.

Established in 2006, Rich Bet rapidly rose to prominence in the global online gaming scene, earning a reputation for trust and integrity that remains central to its operations. From the outset, Rich Bet has been committed to delivering an exceptional gaming experience. By offering a diverse selection of online gaming brands, the platform ensures that every player has access to an exciting variety of games, opportunities, and rewards. Whether you’re a seasoned gamer or new to the scene, Rich Bet www.richbet.com.ph/ has something thrilling for everyone.

Diverse Game Selection for Every Player

Rich Bet offers a rich variety of games catering to all preferences in online gaming in the Philippines. Among the most popular options are:

Slot Games: A staple in the casino games world, Rich Bet's slot games feature a variety of themes, from classic fruit machines to cutting-edge video slots. With stunning graphics and immersive gameplay, players are guaranteed hours of excitement.

Live Casino: Experience the thrill of a real casino from the comfort of your home. With games like blackjack, roulette, and baccarat streamed live, Rich Bet brings an authentic casino games experience right to your screen.

Sports Betting: Sports enthusiasts can dive into Rich Bet's sports betting section, where they can wager on a wide array of sports, including football, basketball, and esports. Real-time updates and competitive odds make it easy for players to make informed bets.

Fish Games: A unique and highly entertaining genre, fish games on Rich Bet allow players to test their shooting skills as they hunt for big wins by capturing various sea creatures.

Poker: Rich Bet's poker rooms are filled with action, offering multiple versions of the classic card game. Whether you’re a beginner or a pro, you’ll find the right table to challenge your skills and win.

Easy to Play, Easy to Win

One of the defining features of Rich Bet https://www.richbet.com.ph/ is how user-friendly the platform is, making online gaming in the Philippines seamless for both new and experienced players. With an intuitive interface and seamless navigation, new players can easily register, deposit, and start playing in minutes. The platform offers a variety of payment methods, ensuring secure and fast transactions.

Winning is made easier with frequent bonuses, promotions, and a competitive loyalty program that rewards regular players with free spins, cashback offers, and more. Rich Bet's payout system is fast and reliable, ensuring that players can enjoy their winnings without delay. Whether you're playing casino games or engaging in sports betting, the opportunity to win big is always just a click away.

Why Choose Rich Bet?

Extensive Game Library: With hundreds of games available, Rich Bet caters to all tastes and skill levels in online gaming in the Philippines.

Generous Promotions: Rich Bet offers attractive bonuses for both new and loyal players, giving everyone a better chance to win.

Safe and Secure: Rich Bet prioritizes player safety with robust security measures and encrypted transactions.

Mobile Compatibility: Play anytime, anywhere with Rich Bet's fully optimized mobile platform. Enjoy all the excitement from your phone or tablet without compromising on quality.

Join the Fun at Rich Bet

Rich Bet PH stands out as a top destination for online gaming in the Philippines. With its diverse game offerings, exciting promotions, and user-friendly experience, players are guaranteed a thrilling and rewarding time on the platform. Whether you’re in it for the big wins, whether through casino games or sports betting, or just sheer enjoyment, Rich Bet offers the best of both worlds.

For more information, visit Rich Bet PH and start your gaming journey today. www.richbet.com.ph

Read More